US adults across age groups prefer streaming services to cable TV - Insider Intelligence Trends, Forecasts & Statistics
![Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition](https://pbs.twimg.com/media/FacSqvaXkAY8k4f.jpg)
Nielsen on Twitter: "NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July. 🚨 Find out what caused the shift in our new edition
![Study: Only Half of U.S. TV Content Viewers Still Subscribe to Traditional Cable/Satellite Service, But Streaming Facing Headwinds - Media Play News Study: Only Half of U.S. TV Content Viewers Still Subscribe to Traditional Cable/Satellite Service, But Streaming Facing Headwinds - Media Play News](https://www.mediaplaynews.com/wp-content/uploads/2022/04/Streaming-Hand-4-22-WEB.jpg)