![UnderArmour sells MyFitnessPal for $345 million, bets on MapMyRun and connected running shoes | ZDNET UnderArmour sells MyFitnessPal for $345 million, bets on MapMyRun and connected running shoes | ZDNET](https://www.zdnet.com/a/img/resize/39547573bb4d7f79a6483b3dcb0840bdc7edef7d/2018/10/30/794c8def-3697-4bc2-abe3-09873213cdca/under-armour-collage.png?auto=webp&fit=crop&height=1200&width=1200)
UnderArmour sells MyFitnessPal for $345 million, bets on MapMyRun and connected running shoes | ZDNET
![The Drum | 'It's Only Going To Get Bigger' - How Under Armour Is Planning To Revolutionize The Connected Fitness Space With The Rise Of Wearables The Drum | 'It's Only Going To Get Bigger' - How Under Armour Is Planning To Revolutionize The Connected Fitness Space With The Rise Of Wearables](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/108565/under_armour_wearable_0.png?w=608&ar=default&fit=crop&crop=faces,edges&auto=format)
The Drum | 'It's Only Going To Get Bigger' - How Under Armour Is Planning To Revolutionize The Connected Fitness Space With The Rise Of Wearables
![Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch](https://techcrunch.com/wp-content/uploads/2013/11/1470380_666480976717105_650929279_n.jpg?w=403)
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/banner-photo-UA-1.png)