![How Roger Federer became the world's highest-paid athlete for the first time ever – thanks, Rolex and Uniqlo – and how he spends it | South China Morning Post How Roger Federer became the world's highest-paid athlete for the first time ever – thanks, Rolex and Uniqlo – and how he spends it | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/06/15/8a245798-abb5-11ea-bf1b-7541df8028ff_image_hires_100733.jpg)
How Roger Federer became the world's highest-paid athlete for the first time ever – thanks, Rolex and Uniqlo – and how he spends it | South China Morning Post
![20-time Grand Slam Champion Roger Federer of Switzerland Wears Custom Nike Tennis Shoes during Training Match for 2018 US Open Editorial Photography - Image of racket, federer: 135076117 20-time Grand Slam Champion Roger Federer of Switzerland Wears Custom Nike Tennis Shoes during Training Match for 2018 US Open Editorial Photography - Image of racket, federer: 135076117](https://thumbs.dreamstime.com/b/time-grand-slam-champion-roger-federer-switzerland-wears-custom-nike-tennis-shoes-training-match-us-open-new-york-135076117.jpg)
20-time Grand Slam Champion Roger Federer of Switzerland Wears Custom Nike Tennis Shoes during Training Match for 2018 US Open Editorial Photography - Image of racket, federer: 135076117
![Letting Roger Federer leave Nike for Uniqlo was an 'atrocity,' says former Nike tennis director - KESQ Letting Roger Federer leave Nike for Uniqlo was an 'atrocity,' says former Nike tennis director - KESQ](https://kesq.b-cdn.net/2023/02/hypatia-h_9dd5401212938ea8cc7734b053ff2b86-h_5ed72387b6e62d5637ffcebe65465e5d-300.jpg)