Gillette, APA Fight 'Toxic Masculinity' | National Review
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
Gillette - Gillette updated their profile picture.
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
The Best Men Can Be - Wikipedia
Is the Gillette "We Believe the Best Men Can Be" Ad a Good or Bad Thing? | The Swaddle
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Gillette Gets WOKE and Goes BROKE! - YouTube
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette is woke now? When brands try to keep up with the times
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke Capitalism Meets Advertising | The Common Sense Network
Gillette and the Year of Woke Business Strategies | A+E Networks
One Gender Scholar's Response to the Gillette Ad Controversy by Dr. Susan Dobscha – GENMAC: Gender, Markets & Consumers
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
2019 is the year of 'woke' as a business plan
