3 Business Lessons from NIKE Breaking2: 2) Marketing & Communication
Nike TV Spot, 'Breaking2' Featuring Eliud Kipchoge - iSpot.tv
Eliud Kipchoge Breaks Two-Hour Marathon Barrier - The New York Times
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Nike TV Spot, 'Breaking2: Meet the Runners: Eliud Kipchoge' - iSpot.tv
Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent
Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent
How Nike attempted Breaking2
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
Kenyan Eliud Kipchoge falls 26 seconds short of breaking 2-hour barrier in marathon - Los Angeles Times
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
Nike Runners Aim to Break Two-Hour Marathon Mark - WSJ
Nike Alphafly 2 Eliud Kipchoge World Record Berlin Marathon
Kipchoge Reveals How He Ran a Sub-2-Hour Marathon: Pacers, Nike Shoes
One Runner Came Tantalizingly Close To A 2-Hour Marathon | FiveThirtyEight
Eliud Kipchoge Runs World's Fastest Marathon, in Nike's Special Shoes - The New York Times
Eliud Kipchoge Talks Breaking The Two Hour Marathon Barrier | Time
Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch
Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Tune In Tomorrow to Watch Nike Athletes Attempt to Run a Marathon in Under Two Hours | Ad Age
Nike, Adidas paving the way in race to break 2-hour marathon record | The Star
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Eliud Kipchoge just misses in bid to run 2-hour marathon | CNN
Nike's sub-two-hour marathon shoe doesn't look the way you think it should - Canadian Running Magazine
Film Chronicles The Road To The 2-Hour Marathon: It's 'Just 25 Seconds Away' : NPR
