What is wokewashing, and how can brands avoid it?
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Corporations should serve their customers, not woke politicians - Washington Times
Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
Woke Washing: the problem with 'branding' social movements | CBC Radio
Nike says 'Believe in something.' Can it sacrifice something, too? - New York Amsterdam News
Shareholder Proposal Asks Nike to Prove It's a Role Model - Intelligize
:quality(70)/s3.amazonaws.com/arc-authors/irishtimes/6a86ab88-8163-44f4-842d-a0ed561e7fb9.png "Nike's Kaepernick ad is corporate “woke washing” – The Irish Times")
Nike's Kaepernick ad is corporate “woke washing” – The Irish Times
Companies that declared solidarity after George Floyd killing may be 'woke washing,' shareholder advocates warn - MarketWatch
Woke-Wash or Integrity? Giving CEOs data to drive brand purpose & reputation | Polecat
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Black Lives Matter: Do companies really support the cause? - BBC Worklife
Woke washing: what happens when marketing communications don't match corporate practice Woke washing: what happens when market
Athlete activism or corporate woke-washing? Getting it right is a tough game | Stuff.co.nz
Woke washing: what happens when marketing communications don't match corporate practice
Brace Yourself for a Super Bowl Wokewashing
The Ugly Symbolism of Nike's 'Betsy Ross Flag' Sneaker | Frieze
Woke Washing: How purpose driven marketing is being hijacked
Nike working hard to look 'woke' | Stuff.co.nz
Colin Kaepernick – News, Research and Analysis – The Conversation – page 1
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
Brands Taking a Stand: Authentic Brand Activism or Woke Washing? - Jessica Vredenburg, Sommer Kapitan, Amanda Spry, Joya A. Kemper, 2020
Wokewashing: An introduction
